This is the smoke rub I make at home. I’ve been using the same basic recipe for over 20 years.
Smoke Rub
1 cup brown sugar
1/2 cup salt
2 tablespoons paprika
2 tablespoons red pepper
1 tablespoon ground cumin
1 tablespoon ground celery seed
1 teaspoon ground mustard
1/2 teaspoon cayenne pepper