July 19, 2007
Coca Cola with Orange - Cruft Labs Mobile Edition

This week, I am in London for work. Rather than seeing the sites, I am focused on the amazing kinds of junk food to be found in Britain. Yesterday, I saw this in the company canteen. Of course, I had to try it.

I took the bottle back to my hotel room and went to work. First, notice that Coke Orange is 1% 'orange fruit from concentrate'. A wee bit more than the usual drop of artificial flavor in most flavored drinks.

The soda pop itself looks like regular Coke. For some reason, I was expecting a bright orange color like the bottle, but it had the standard dark brown/caramel color in the glass.

When I first smelled it, the aroma of Tang, a powdered orange drink, was very strong. The smell was dominant over the usual sweet smell of Coke. After tasting a bit, I was surprised to find that the flavor was not nearly as strong. In fact, the orange taste was subtle and not that bad at all. I think that Coca Cola is counting on the strong smell and subtle taste to entice drinkers. While I likely won't seek it out, the Coke Orange was OK and if offered it again, I wouldn't turn it down.

Posted by michael at July 19, 2007 01:15 AM