On the way to work, I stopped by McDonald's for a cup of coffee. I've written about coffee at McDonald's before.
As I made my order in the drive thru, they asked if I wanted cream and sugar. I told them one cream and two sugars. They offered to mix it for me. I told them that it would be great if they could. Sure enough, they handed me a cup of coffee ready to drink.
In the past, you get a cup of coffee and a bag with creme and sugar in it and have to mix it together yourself in your car as you drive away. Now, McDonald's has given people a good reason to stop there for coffee, customer service.
This a straightforward and simple change, but for some reason no one seems to have thought about it before.
As I drove away, I wondered, why doesn't Starbucks offer this service? That little crowd smush up at the coffee condiments bar could be avoided by most people leaving it to the wack-jobs that put cinnamon in their coffee. I predict Starbucks will offer this service within 3 months.