At work, I've been describing the recent Apple/Disney deal on providing TV content for the iPod as "crossing the Rubicon" because of how I feel that it changes everything to television not just for Disney, but for the entire industry.

Most bloggers about the deal say 'meh' about the Apple/Disney combo deriding the fact that it doesn't address every single concern about downloadable media.

However, Mark Cuban gets it. In a clear way, he describes how this is truly a turning point in the business of entertainment.

My job just got a lot more interesting.