April 15, 2007
Blogging NAB - Apple's Announcements

This is what it looks like when I take notes at a broadcasting event.

These are my notes from Apple's presentation where they announced Final Cut Studio 2 and Final Cut Server.

My notes will be decipherable to a TV person, but likely unreadable to others. Welcome to my world.

Apple tells me to not use my laptop during the presentation.

    Final Cut @ 800,000 users

    Final Cut Server -

      $999 - 10 concurrent users
      $1999 - Unlimited users
      Available "this summer"
      Proximity Artbox
      MAM software
        Proxy generation
        Access Controls
      Workflow Automation
      Review and Approve
      Automated encode & publish
      Shot selection
      Rough cut editing
      Save as FCP
      Online/offline workflow

    Final Cut Studio 2 - $1299
      $499 upgrade from Final Cut Studio
      $699 upgrade from any version of FCP
      Available in May
      Final Cut Pro 6
      ProRes file format - 4:2:2 uncompressed 10 bit - "HD at SD file size"
      1 TB to 170GB file size compression
      Support from Sony HDCAM SR & Panasonic AVC-Intra, even Red Digital

    AJA Box - $3495 in July
      IO HD
      601 and HD In and out of ProRes
      Downconversin & cross conversion

    Open Format Tiumeline
      Mix formats, resolutions, and frame rates in a timeline

      Motion compensation

    Editable Motion Templates
      Motion form within FCP
      Replace objects from FCP
      Update all FCP projects from Motion

    Motion 3
      3D tools
      Mulitple cameras & light sources
      Vector based paint
      Match moving - motion path following of any object in the video
      Retiming effects
      Audio behaviors - animations responds to soundtrack
      Truly amazing 3d space visualization tools

    Soundtrack Pro 2
      Alignment of audio effects with video
      Advanced Take Management - dialog
      Surround Mixing
        Stereo & Surround mix in common project
      Conform audio tracks
        Sync changes between pictures & sound with workflow
      Waveform editor w/frequency spectrum view - truly impressive
      Mulittrack audio ADR tools
      Auto conform tool with change tracking

    Compressor 3
      Video encoding & transcoding
      Batch processing
      MPEG, H.264, Telestream plug-ins
      Video effects during transcode
      Almost 3x reduction in processing time from Compressor 2
      Allows use of Motion effects in transcode
      Specific control of multiple processor usage for rendering

    Color - Finish & Color Grading - SD, HD, 2k
      Real time professional color grading for FCP
      Task based workflows
      Familiar correction tools and displays
      Color FX package
      Profiles shared as 'looks'
      8 secondarys

Truly a comprehensive package that any other vendor, especially Avid, will be hard pressed to match.

Posted by michael at April 15, 2007 12:58 PM


Hey, Braaaad! Could you put in an order for a couple of 8-core Mac Pros? Looks like we're gonna need 'em.

Posted by: Jay [http://www.jaybushman.com] on April 15, 2007 6:24 PM

The 8-cores are overkill for all but a very few specific applications. I haven't come close to taxing my quad.

I guess HD video work would do it.

Posted by: BillB [http://squidly.com] on April 16, 2007 5:19 PM
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