Before the blogosphere echo chamber shatters itself with hype, perhaps those frothing over the impact of blogs on society should take a deep breath and read about how most Americans have never heard of them.

A tidbit to entice you -> "But as of late February, when this poll was conducted, only 3% of Americans said they read blogs every day. Fewer than one in six, 15%, read blogs at least a few times a month."

Let the flames begin!