I'm sitting in my hotel room in Austin sipping on a cup of coffee.

This is my 3rd SxSW conference. It's starting to feel quite familiar.

Last night at Break Bread with Brad I talked with many people, drank beers, and even got into a discussion about metadata, nomenclature, taxonomy, and archival of assets with people that actually knew what I was talking about.

The conference shifts into high gear today with the Keynote kickoff.

If you're at SxSw, say hello!