January 26, 2005
Budweiser Extra

When time permits, I try to take Michele for coffee in the mornings after the kids are off to school. She likes 7-Eleven coffee, so that's where we go.

I've taken a break from caffeine for a bit and today I was wandering around while she made her coffee/hot chocolate concoction. Scanning the fridges, I saw this:

Yep, you read it right. Beer with caffeine, ginseng, guarana extract, and natural flavor.

Yes, Budweiser Extra has hit the market. Why? I have no idea, but someone at Anheuser-Busch thinks America needs caffienated beer.

Of course, you can count on the Cruft Labs to test this out for you.

I poured a tall glass of 'B to the E' and took a nice swig.

In a word, it is foul.

Truly a triumph of conceptual marketing over common sense. Bud Extra tastes something akin to beer with a Flintstone's vitamin ground up in it. An amazingly terrible taste that is nothing like beer.

Avoid this product at all costs, except if you want to play a practical joke on someone.

Posted by michael at January 26, 2005 08:37 PM | TrackBack

Comments

Perhaps a single isn't a significant sample, keep trying and the health benefits may be apparent.

Posted by: Ross Mayfield [http://ross.typepad.com] on January 26, 2005 11:23 PM

Haha... thats amazing! The trendy things companies come up with in labs.

What's next, caffienated toilet paper for that lil extra zing in the bathroom?

Posted by: koiphish [] on January 27, 2005 12:29 AM

Off topic - your RSS is serving the wrong links to individual posts. http://cruftbox.com/archives/001097 should be http://www.cruftbox.com/blog/archives/001097.html - the www seems important.

Hope this helps!
(and gross beer)

Posted by: Chris [http://anti-mega.com] on January 27, 2005 04:19 AM

That was awesome!!

Posted by: Ben [http://bwieseman.blogspot.com] on January 27, 2005 05:53 AM

Thanks the Lord for Cruft Labs! My taste buds saved once more! :)

Posted by: Bribo [] on January 27, 2005 10:37 AM

Bribo - too late, I've already picked up a keg of B-e for the Superbowl. ;)

Posted by: BillB [http://squidly.com] on January 27, 2005 10:40 AM

> Bribo - too late, I've already picked up a keg of B-e for the Superbowl. ;)

I hope you enjoy it. I'll stick to the Yeungling!

Posted by: Bribo [] on January 28, 2005 10:25 AM

B-e.... it "Tastes like burning..."

Posted by: BillB [http://squidly.com] on January 28, 2005 11:24 AM

Nice Simpsons reference and so appropriate.

One of my all time favorite lines from that show. :)

Posted by: Little_Kenny [] on January 28, 2005 04:52 PM

I work for a food broker, and here's a scary thought: There is another new energy drink out (or coming out) called Energia. It's Clamato, in a Red Bull-like can, with energy additives in it. I shudder to think what that tastes like...

Posted by: Jill [http://www.jillianmyers.com] on January 31, 2005 08:49 AM

This is NOT beer! It tastes like crap! I am dissapointed.

Posted by: beer lover [] on February 1, 2005 09:45 PM

since when did Budweiser ever taste like beer? I always considered it cheap bottled water..

Posted by: sean [] on February 4, 2005 07:08 PM

Does anybody know the alcohol content of this drink?

Posted by: Jenni [] on February 14, 2005 03:34 PM

Just bought 4 cans for $5.49.....Hee Haw....I'm a Jackass!
Tastes like generic Robitussen brewed in a boot.

Posted by: Sir Spanks Alot [] on February 20, 2005 03:23 PM

Well, I guess I am different. I have never liked beer. Truthfully it almost makes me gag, but the Budweiser Extra is certainly a pleasant change. It has a somewhat fruity taste which appeals to the desire for a sweet alcholic beverage. I guess it has a chance as a "woman's beer". From the comments above, I guess if I want any more I should buy it now because the consumer reviews are horrible.

Posted by: Susie Davis [] on February 22, 2005 07:37 PM

I loved it and thought it was a nice change . Gives you a quick zing but its a little expensive.

Posted by: Jeff [] on February 24, 2005 06:22 PM

Where can I get this!!! Does anyone want to sell!!

Posted by: Adrian [] on February 25, 2005 02:07 AM

Heheheh, reminds me of Futurama: "caffeinated bacon, baconated grapefruit, Admiral Crunch..." *sigh* Welcome to the future of "healthinated everything good"

Marg

Posted by: Marg [http://www.marula.ca] on February 25, 2005 01:49 PM

I dont know much about this product but it sounds like it sucks. For me and my partners its keystone bitch

Posted by: Blurr [] on March 4, 2005 06:56 AM

I flew from OH to Wisconsin on St. Patty's weekend to visit a friend. I toted 3 Bud Es with me on the plane....the Beavers haven't been exposed yet, but it seems like they love 'em. I'd like to see them in a case sometime soon. Show some support people.

Buzzed in Ohio.

Posted by: Lowrider [] on March 19, 2005 06:46 PM
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