February 29, 2004
Google Juice must be denied

As many of you know, the blogosphere has been under assault from comment spammers. The comment spammers are not directing their spam at you, they are directing it at Google. If a spammer can get their URL into your blog, they are trying to get Google to think that their URL is important.

Getting Google to think your site is important to getting high search placement and is refererred to in some circles as Google Juice. That's why you see lots of comment spam for things like gambling or viagra. The spammers want their sites to show up as high as possible when someone searches for it.

As a defense against this, the most recent version of Movable Type, the blog software I use, has changed to deny the Google Juice. If you look at a post with comments and put your mouse over the link to a commentor, you don't see their URL anymore, you see a redirection link. This link prevents the comment spammer from getting what they so desperately want, the Google Juice.

The problem is that many people like to mouse over link and see the URL before going there. I know I do.

So I made a little change. If you look at a list of comments, you will see the URL next to the commentors link in a non-hyperlinked form between brackets. That way, you, a human being, can see the URL, but Googlebot doesn't see it as a meaningful link.

The code change was simple. In the Comment Listing Template I changed this section:

To this:

Note that all I had to add was at the right spot.

It appears to have worked like a charm. YMMV.

Posted by michael at February 29, 2004 02:10 PM | TrackBack

Comments

just seeing how it works.
since you didnt post an example.

Posted by: Martin [http://chokersandwich.com] on February 29, 2004 03:24 PM

very cool.

Posted by: Martin [http://youalreadyknowmyurl.com] on February 29, 2004 03:25 PM

how do you make it so your comments pop open a small window and a full sized window?

Posted by: Martin [http://chokersandwich.com] on February 29, 2004 03:37 PM

first of all... sorry for posting so much to the comments of this post, but I just figured something else out that might be of interest to you and your readers.

Make the same code change/addition in the Individual Entry Archive (Under the header of "Archive-Related Templates") and it will affect your archive in the same manor!

If you are down with that sort of thing.

Posted by: Martin [http://chokersandwich.com] on February 29, 2004 05:04 PM

I think spammers should be hunted down, their homes destroyed by rocket-propelled grenades... and when they run out into the street they should be mowed down with machine-guns.

I know these views are not popular, but I have never courted popularity.
;)

Posted by: A.R. Yngve [http://yngve.bravehost.com] on March 1, 2004 11:23 AM

This is a good idea, although, it really sucks that comment spammers have forced those that blog into all of this crap. :\

Posted by: Sonny Parlin [http://www.bionicjive.org] on March 3, 2004 09:29 PM
No more comments accepted on this post.